Digital mailer for Barneys Mother's Day event. The buying team requested me to create a campaign that embodied to the classic iconography of the black bag and the idea that a gift from Barneys is always appropriate for "mom". One of the biggest objectives of the mailer was to focus on improving and extending customer interest beyond Valentines Day. I used gift cards that I designed in Illustrator along with Photoshop compositions I created for the mailer.